When Is Amazon Great Indian Festival 2026, and When Is Flipkart Big Billion Days?
Amazon India confirmed the Great Indian Festival 2026 start date on its official announcement page. Flipkart's dates were reported by Business Today on September 16.
| SALE | START DATE | EARLY ACCESS | END DATE |
|---|---|---|---|
| Amazon Great Indian Festival 2026 | October 8 | Not stated | Not announced |
| Flipkart Big Billion Days 2026 | October 9 | October 8 for Plus, Black and Flipkart credit card members | Check Seller Hub |
Amazon also says its seller base has crossed 20 lakh, with more than 3 lakh new sellers joining in the past year. More sellers in your category means more price pressure from day one. Many shoppers search for this event as the Amazon Diwali sale, so expect gift and home categories to move first.
What Should Sellers Do in the 8 Days Before October 8?
You cannot fix everything in eight days, so work in this order. Each step protects margin before it chases volume.
Set a price floor for every SKU
September 30 to October 1. Add product cost, marketplace fees, shipping, ad cost per order and the minimum profit you accept. That total is the lowest price you will ever list at. Set it as the limit in any repricing rule, as covered in our repricing guide.
Check stock on both marketplaces
October 1 to 2. Many sellers plan for about three times normal daily sales during a big event, as we noted in the Prime Day guide. If you sell on both platforms, split units by where each product actually converts. Our Amazon vs Flipkart comparison shows how the two differ.
Fix the listings that will get the most traffic
October 3 to 4. Read your last 90 days of negative reviews and remove the top complaint from the listing copy or images. Then check that your title carries the words festive buyers type. Start with the steps in this review guide.
Plan your ad budgets by margin
October 5 to 6. Raise Amazon PPC (pay per click advertising) budgets only on products with healthy stock and margin. Pause ads on anything likely to sell out. See how Insydz supports Amazon advertising for reference.
Switch on alerts and stop editing
October 7. Turn on competitor price and Buy Box alerts so changes reach you on your phone. Watch for listing hijackers, since festive traffic attracts them. Then leave the listings alone until the sale starts.
How Does Flipkart Big Billion Days Change Your Plan?
Flipkart's early access opens on October 8, the same day Amazon starts. If you sell on both, you face two peak days at once, not one after the other. Buyers compare prices across both sites, so a gap on either one can cost you the sale.
Check your Flipkart stock, prices and returns settings in Seller Hub, and your Amazon setup in Seller Central. For a Flipkart specific view, read our guide to Flipkart seller analytics or visit the Flipkart sellers page.
Both sales converge on October 8. Sellers on Amazon and Flipkart face two peak days at once, not one after the other.
Which Mistakes Cost Sellers the Most Margin in a Festive Sale?
The first is matching every competitor discount. A price war rarely ends until someone stops following, so decide your floor before it starts. Our price war guide explains the options.
The second is checking dashboards once a day. A rival can drop a price at night and hold the Buy Box until morning. The third is switching ads off the day the sale ends, when ranking gains are still fresh.
Set up your alerts before October 8
Connect your Amazon and Flipkart listings and get price alerts on WhatsApp. Free to start, no credit card.
